Carolina Bucci
A precious partnership built over decades
Brand Creation
Art Direction
Print & Packaging
Brand Communication
INSIGHT
Carolina Bucci is the eponymous brand of the fourth generation jeweller. Rooted in a heritage of Florentine fine jewellery craft, Carolina has drawn on family history and tradition to forge a thoroughly contemporary brand. Carolina Bucci has championed products with stories, collections with emotional resonance, and fine jewellery designed to be worn and loved everyday. A philosophy the brand has extended into high value collections and collaborations, including her legendary partnership with Audemars Piguet. Over the last two decades, Carolina Bucci has found an audience of highly influential customers – women who can have anything they want, and choose Carolina Bucci. A brand built slowly, intentionally and with absolute authenticity.
IDEA
Carolina first sought out Construct in the early years of the agency, and a natural partnership between Carolina, James and Georgia developed – one that continues to this day. Over this time, Construct has carefully stewarded the brand across identity, palette, art direction, product packaging, network introductions and print and digital communications. Working with a creative visionary requires brave honesty and a relationship that is more informal but no less professional. Designing for a designer requires the highest attention to detail. It has been Construct’s privilege to support, challenge and collaborate with Carolina Bucci over decades – evolving in service and perspective to anticipate each new stage of the brand's development. This is brand guardianship in the truest sense.
IMPACT
Carolina Bucci has grown from the early collections Woven and Lucky to a mature fine jewellery brand with exquisite flagship boutiques in London, Florence, Montecito and shop-in-shops in Carmel and Palm Beach. The brand is stocked in the most exclusive stores worldwide, a testament to the discernment, patience and singularity of Carolina herself. The brand codes Construct has developed over this time have become seamlessly woven into product, experience, communication and strategy.
WITH THANKS TO
