THE LANA
Bringing Dorchester Collection to the Middle East
Naming
Brand Architecture
Brand Creation
Brand Guidelines
Print & Packaging
Production Management
INSIGHT
Building on a long-standing partnership with Dorchester Collection, Construct was entrusted to create the brand for The Lana Dubai – the group's first property in the Middle East. The brief was one of pure brand creation: an entirely new proposition, in a market renowned for its tireless pursuit of the new. To stand apart in that landscape, the identity would need to marry Dorchester Collection's celebrated heritage with Dubai's forward-looking dynamism, reimagining the luxury hospitality experience for the most discerning audiences in the world.
IDEA
As specialists in significant moments of change, Construct saw an opportunity to craft a new luxury hospitality brand with an attention to craft unseen in regional competitors. The brand's alchemy lies in bringing timeless sophistication and refined modernity to Dubai. Honouring local craftsmanship, the identity unites elegant architectural repetition, fluid shapes and calligraphic rigour. The contrast between the organic and the defined adds a tactile richness, realised across more than 100 brand touchpoints. As per the brand architecture Construct established, The Lana interlocks with 39 branded residences, a carefully considered subdivision of the masterbrand that extends the identity into one of Dubai's most coveted addresses.
IMPACT
The Lana played a significant role in cementing Dorchester Collection's reputation as a modern, global brand at the forefront of luxury travel, while helping to establish Dubai as a destination for more discreet, design-literate audiences. In its opening year, the hotel debuted on The World's 50 Best Hotels list at number 23. Post-launch, it was described as giving an "authoritative taste of the emirate's future" by The RIBA Journal. The branded residences have proven equally transformative, becoming among the most expensive apartments in the market, including a four-bedroom penthouse that sold for a record-breaking $37.8 million in May 2024.
WITH THANKS TO
